For the first stage of building her website, Marina wanted it to simply display her stunning ceramic sculptures to the world.
CMS (Content Management System)
Being able to control and update the website's content with images of her latest sculptures in an easy and quick way, was essential for her to keep the website fresh.
Cutting out the middleman
Using a third party online market place can help an upcoming artist with their first steps to success, but to triumph and become truly independent, the apron strings have to be cut. To help Marina achieve this next stage the addition of a shop to her site will allow her followers and visitors the option to order and purchase directly from her.
Targeting the audience
Once the shop is up and running, the third stage will be to continue working closely with Marina to develop an effective marketing strategy using tools such as email marketing campaigns, SEO, social media and a blog.